Privacy Policy (Rosado Auto Group)

Last Updated: December 2025

Rosado Auto Group ("we", "us", or "our") operates the website https://www.rosadoautogroup.com. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, submit a form, or communicate with us.

By using our website, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide, including
• Name
• Email address
• Phone number
• Vehicle preferences
• Trade-in information
• Any details submitted through contact forms, appointment forms, or lead forms

Automatically Collected Information

When you visit our website, we may automatically collect information such as
• IP address
• Browser type
• Device type
• Pages visited
• Time spent on the site
• Cookies and tracking technologies

2. How We Use Your Information

We use your information to
• Respond to inquiries
• Schedule appointments
• Provide pricing or vehicle availability information
• Improve website performance and user experience
• Send follow-up communications regarding your interest
• Deliver marketing or promotional messages (only with your consent)
• Maintain records for business and compliance purposes

3. Sharing of Information

We may share your information with
• Authorized employees at Rosado Auto Group
• Capital Ford of Wilmington for appointment, sales, or service coordination
• Third-party service providers who assist with CRM, website hosting, or communication tools
• Legal authorities if required by law

We do not sell your personal information.

4. Cookies and Tracking

We may use cookies, pixels, or similar tracking technologies to
• Analyze website traffic
• Improve user experience
• Support advertising or retargeting campaigns

You may disable cookies in your browser settings.

5. Data Protection

We take reasonable measures to protect your personal information but cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may request to
• Access the personal data we hold
• Correct inaccuracies
• Request deletion of your data
• Opt out of marketing communications

To submit a request, contact us at rrosado@cfwilm.com.

7. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

8. Changes to This Policy

We may update this Privacy Policy at any time. Updates will be posted on this page with a revised date.

9. Contact Us

If you have questions or concerns, contact us at
Rosado Auto Group
Capital Ford of Wilmington
4222 Oleander Dr
Wilmington, NC 28403
Phone: 910-623-8439
Email: rrosado@cfwilm.com